LIVE AUCTIONS:
WHEN ENTERTAINMENT
SPARKS GENEROSITY
MAKING EVERY BID AN EXPERIENCE
When I lead a live auction, I make sure to be in the crowd, not tucked away at a podium. By mixing quick wit, playful banter, and a lively energy, I encourage friendly bidding wars that keep everyone engaged and entertained. My goal is to make the auction feel like an exciting, shared experience — one that guests will remember long after the event. I believe that when people are genuinely having fun, they give more freely, so I put my heart into creating an atmosphere that’s as enjoyable as it is successful. From the first hello to the final lot, I work closely with you to craft an auction that’s personal, dynamic, and incredibly effective.
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THE POWER OF A PLAYFUL BIDDING WAR
I love creating the kind of energy that sparks friendly bidding wars — they’re one of the most exciting and valuable parts of any live auction. By using a mix of playful teasing, quick-witted banter, and well-timed encouragement, I draw guests into the moment and help them feel comfortable pushing their bids higher. Bidding wars don’t just make the evening more entertaining; they directly drive up the final amounts raised and leave everyone feeling involved in the success of the cause. When people are laughing, having fun, and spurring each other on, they become more invested — emotionally and financially — which is why I see every bidding war as a win for the charity and a highlight of the night.
WHEN AN UNLIKELY LOT HITS THE HIGH NOTES
When my client nearly pulled a pair of VIP Royal Opera House tickets, worried they wouldn’t suit an audience of alpha males in the construction trade, I had a different idea. I encouraged a playful bidding war and even convinced an opera singer in the room to perform live — turning hesitation into high spirits and big generosity. The result? A spectacular lot that raised just under £1,800 and proved that with the right energy, you can surprise everyone and smash all expectations.
TURNING RIVALRY INTO REVENUE
When my client handed me a signed Arsenal shirt to sell to a crowd of West Ham fans, I knew I had to think outside the box. A quick eBay check gave me my starting point — I made sure everyone knew they could resell it, and then pitched it as the perfect Christmas present. By tying it back to the charity’s cause and having a bit of fun with the crowd, I turned a risky lot into a winning one, raising £2,200. It’s these creative, on-the-spot ideas that help me make sure every lot smashes its target.
PUTTING THE EXCITEMENT INTO SILENT AUCTIONS
A silent auction is a fun, relaxed way for guests to support your cause while browsing unique items. The real magic happens during an energetic countdown that sparks a real-time bidding rush—like a live eBay—driving up bids and making sure nothing goes unsold. It’s often the quirky, unexpected lots that create the most excitement and bidding wars, turning the silent auction into a memorable highlight. With the right energy and timing, a well-run silent auction boosts fundraising and keeps guests entertained and engaged.
DON’T SETTLE, DEMAND RESULTS
Before hiring a charity auctioneer for your event, it’s crucial to ask the right questions and really grill them on their experience. Not all auctioneers have the specialised knowledge and skills needed to maximise your fundraising potential and create an unforgettable experience. Make sure they understand your charity’s mission, know how to engage your audience, and have a proven track record of driving results. The right charity auctioneer will be more than just a host—they’ll be a partner dedicated to making your event a true success. Watch these reels for expert tips on what to look for and how to choose wisely.
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